East by East West was started up by Korean born Sunu Lee back in 2008, after graduating with an MA from the London College of Fashion. We love her take on classic pieces - always bringing a freshness and a twist to basics, and the quality of the fabrics she uses.
Sunu describes her brand as a marriage of two cultures - East and West. Traditional Korean dress is a huge inspiration for her and she's fascinated by the natural dyes and modest fabrics used in traditional Korean clothing. Eastern inspirations are ever present in her collections and her clothes stand out for their quality and timelessness.
In her own words, "I love to create a whole range of wardrobe from effortless, simple daywear to beautiful, special dresses and tailored pieces."
This label's strength is immaculate tailoring. East by East West coats and jackets are simple yet sharp and her choice of fabrics is always spot on. We love her attention to detail and the superb quality of her collections, season after season...